I'm a product designer that enjoys designing for technical spaces. Before coming to the U.S. for college, I was born and raised in Singapore.
🎨 Product Design at Segment
🐻 UC Berkeley, Computer Science
🇸🇬 Born & raised in Singapore
Past: Design at IBM Studios Böblingen 🇩🇪 & for non-profits at Blueprint
📍 New York
Last updated December 2022
Currently, at Segment, I am leading design on two teams: 1) Observability: Enabling users to monitor and debug issues along their entire data pipeline, and 2) Profiles sync: Allowing customers to send resolved profiles to their data warehouse.
I also spend about a third of my time working on the customer engagement platform strategy by designing concepts to present to Twilio & Segment executive leadership.
*Leading design for Observability*
*Co-led design of [Journeys](<https://segment.com/product/personas/journeys/>)*
In 2021, I co-led the design of Journeys from conception to GA launch. Journeys allows marketers to plan and create campaigns. I’ve also designed concepts to enable technical marketers to debug identity-related issues in Personas and worked on features within Protocols to enable customers to standardize their tracking and transform events without code.
I do design mentoring via ADPList and Cofolios – I would love to help out new designers break into design, interview prep, or just learn more about the space.