I'm a product designer that enjoys designing for technical spaces. Before coming to the U.S. for college, I was born and raised in Singapore.

🎨 Product Design at Segment

🐻 UC Berkeley, Computer Science

🇸🇬 Born & raised in Singapore

Past: Design at IBM Studios Böblingen 🇩🇪 & for non-profits at Blueprint

📍  New York


Last updated December 2022

🤸‍♂️ What I've been up to

Currently, at Segment, I am leading design on two teams: 1) Observability: Enabling users to monitor and debug issues along their entire data pipeline, and 2) Profiles sync: Allowing customers to send resolved profiles to their data warehouse.

I also spend about a third of my time working on the customer engagement platform strategy by designing concepts to present to Twilio & Segment executive leadership.

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*Leading design for Observability* 

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*Co-led design of [Journeys](<https://segment.com/product/personas/journeys/>)*

In 2021, I co-led the design of Journeys from conception to GA launch. Journeys allows marketers to plan and create campaigns. I’ve also designed concepts to enable technical marketers to debug identity-related issues in Personas and worked on features within Protocols to enable customers to standardize their tracking and transform events without code.

I do design mentoring via ADPList and Cofolios – I would love to help out new designers break into design, interview prep, or just learn more about the space.